External and internal environments Assignment Example | Topics and Well Written Essays - 2000 words

External and internal environments - Assignment Example Likewise a course of action is enumerated that helps Apple overcome its primary weakness and bypass its biggest threat. A modest attempt is made to understand the resources, capabilities and core competencies of the company. Finally, a value chain analysis of Apple has been conducted to identify the linkages between different primary and secondary activities and also understand how the interaction between these activities leads to sources of competitive advantage. The general environment includes political, economic, social, technological, environmental and legal aspects. The technological environment and economic environment of Apple have been discussed in the ensuring paragraphs. Apple operates in a highly competitive and dynamic business environment. The American multinational has developed some immensely popular gadgets like the iPhone, iPad, and the iPod. The company has also diversified into related software applications, operating systems and a variety of accessory and support offerings. Some of the recent innovations from the company include the iTunes Store, iBooks Store and iCloud (Apple, 2014). The technological environment has a monumental affect on the business operations of Apple. The fast rate of change in technology has the potency to render Apple’s products obsolete. The company’s offerings tend to have a short product life cycle as customers demand state-of-the-art products. It is for this reason that Apple has launched numerous generations of the iconic iPhone. Apple recognizes the impact of technological environment on its business and has made new product development central to its business strategy. The company spends a lot of money on research and development (R&D) which helps it in developing innovative products from time to time. Apple spent $ 4,475 million on R&D in 2013, up 32 percent from $3,381 million incurred on R&D in 2012 (Apple,