Marketing management project Case Study Example | Topics and Well Written Essays - 500 words

Marketing management pop - Case Study ExampleThe critical problem of the agency involves a very important finality of whether to expand or continue the way it is for the agency. Grabbing a large portfolio would lead to expansion and better avenues of development save it comes with the risks and the costs. Maintaining the status quo would be a less risky solution but not acquiring any return in the long run.Firstly, In case if the Yadana account doesnt work easily it would have to reducing the manpower hired for the account will damage the agencys image. Secondly, determine the medium of advertising seems to be a problem, ignoring television would be ignoring the urban and metro grocery store wherein radio set and print would require a different skill set for a strong customer humble to create. Thirdly, the customer although aware of the market is brand loyal and needs to be educated first. Fourthly, as the market seems to have shrunken it would actually be an opportunity in di sguise. Very few players would always base a chance to grab a very large share of the market.1. The investments would again run neck opening to neck with operating cost versus marketing costs. If the overall market is gloomy even if the most belligerent marketing techniques are implemented the results remain uncertain.3. A customer survey and feedback would give a pull in idea to the agency regarding the customer expectations. It would also give an opportunity to review its witness strengths and weaknesses which is necessary.Advertising seems to be a very volatile subscriber line that fluctuates along with the markets and economic conditions. But if all the parameters of managing a business are to be applied then any business after doing an accurate assessment of its own strengths and weaknesses should go ahead and convert market threats into opportunities. Economic downturn is not a bane but certainly can be blessing in disguise. There are some changes which are force by the environmental factors on the organization, but organizations who