Movie Task

uncorrupted instruct was first explored and developed by Ivan Pavlov, wherein the repeated pairings of a neutral stimulus and an un condition stimulus would end point to a learn response to the neutral stimulus which now becomes the conditioned stimulus. In simpler terms, Pavlov was able to demonstrate that continuously pairing a merchandise or rat with positive emotions or expressions, resulted to stack becoming conditioned to the station or overlap as producing positive emotions or behaviors.Classical instruct was the first learning program to be applied to a number of fields whose objective does to commit people learn something bracing without actually needing to pay attention or analyze what they were learning. Classical conditioning was the preferred method of marketing strategies for low-risk and low-involvement products and has been quite effective in building the association between safety and Mr. Muscle, or that of a Happy meal at McDonalds.Concept in the sc eneIn the movie, classical conditioning was depicted in the distinction made from the quality of life up at San Angeles and down at the rebels lair. The movie had shown a stark wrinkle between the kind of life people view up at the megalopolis San Angeles and down the sewers. The affluent and safe life was depicted with the shiny buildings, the holiness statute and zero violence, whereas the dark and difficult life was depicted hole-and-corner(a) in the sewers with un estimable nourishment, with rags for clothes and unsanitary living conditions.military rating of the idea in the movieClassical conditioning refers to the process in which something is well-read because it has become strongly associated with a certain emotional or physiological response. The movie made use of the classical conditioning concept by do the viewers believe that life up at San Angeles was check than life under it because of the contrasting emotional response that it evoked from the actors in the m ovie.The life at San Angeles was safe and boring, while under it, it was dangerous and exciting. In the concept of marketing, we could chequer that Dr. Cocteau was promoting the quality of life in San Angeles by making people believe that life there was safer, better and more arable than life under it to discourage people from going underground because he feels threatened by the dissenters.The emotional response of the characters in the movie who were up in San Angeles towards the underground rebels indicate the makings of classical conditioning, wherein the guileless thought or presence of a rebel could evoke fear or aggression towards the rebels who did non want the kind of life offered by Cocteau. When the rebels go up at San Angeles to look for food, the citizens feel that they be being terrorized while hard looks at it as a means of survival because he had not been conditioned to have negative emotions for the rebels like the normal citizens do.Concept 2 Title Brand Loyal ty vs Brand EquityConcept commentBrand loyalty refers to the degree of attachment that a consumer has for a contingent firebrand, while brand right refers to the intangible value that a consumer attaches to a particular brand and how it evokes familiarity and positive emotions and perceptions. Brand fairness is the general term while brand loyalty is a component of brand equity together with brand awareness, perceived quality and brand associations. The level of brand loyalty can predict the likelihood that a consumer will lodge buying the brand, which can also be affected by brand awareness.Brand awareness indicates how well informed and aware the consumer is about the brand and its related products, like how many kinds of detergents does Tide have. Perceived quality refers to how consumers esteem the quality of the brand, or how congruent the quality of the product is to how it has been marketed, if it says it can make stains disappear, do consumers believe it or not.Brand a ssociations refer to the emotional and kind associations a consumer has about the product, if Tide is associated as the cleanest olfactory property detergent, then the mere exposure to the product would have us remember that clean smelling shirt at the wash. The stronger the brand loyalty is and awareness and association of the product and high perception of quality, the stronger the brand equity will be.Concept in the movieBrand loyalty and brand equity was depicted in the movie with the reference of taco price as the only live on betting food after the different establishments battled it out in the prerogative wars. Since San Angeles promoted safe and clean living without meat, fat, high cholesterol and the like, Taco bell was the only fast food that survived because they offered the food that was prescribed by the loss leader of San Angeles and since Taco toll was providing the same kind of food before the adult one of 2010, then brand loyalty and equity had been stron g as many people were aware of Taco Bell, and knew about its quality and that it is associated with healthy food and clean living.Evaluation of the concept in the movieIn the movie, Huxley explained that the only fast-food in the city was Taco Bell this indicated that Taco Bell has strong brand equity. This would mean that Taco Bell has a monopoly of the fast food industry and that every liberty in the city is named Taco Bell. Surviving the franchise war gives us an idea of how the brand equity of Taco Bell gained an almost cult like status the franchise war referred to how the fast-food industry tried to offer products that would be in guardianship with the new quality of life with San Angeles, devoid of hamburgers and French fries and different sinfully unhealthy foods.Since most fast-foods rely on the usual fare of poop and salty fries, the move to prefer healthier foods left the other fast-foods cold. It was likely Taco Bell who alone kept up with the changing food habits o f the people of San Angeles which s why it has come to be associated with healthy and canonical foods. Likewise, Taco Bell has been able to retain the fast-food brand as a memory of the kind of fast foods in the city 20 historic period ago. The awareness of the brand of fast food as Taco Bell show that people still were loyal to the brand and they already have formed a strong opinion of the kind of food offered in the stores.Concept 3 Title Cognitive racket system vs ascription schemeConcept DefinitionLeon Festinger said that cognitive dissonance arose from the discrepancy of an individuals attitude to his/her behavior or actions. When a mortal thinks that he/she is kind but refuses to give alms to beggars, then that person experiences cognitive dissonance, the normal reaction to cognitive dissonance is to reduce the dissonance by changing ones attitudes.On the other hand, attribution scheme refers to the process in which we infer and understand our own behavior or that of o ther people. Heider said that attributions are made based on individualized factors or situational factors in golf-club to explain the behavior of other people. The thorough attribution error says that observers generally overestimate the influence of personal factors when explaining the behavior of others while we tend to overestimate situational factors when we analyze our own behavior.Concept in the movieCognitive dissonance and attribution theory was shown in the movie through the series of exchanges between knockout and Huxley in their pursuit of capital of Arizona and also in the justification made by Dr. Cocteau in his tackle at eliminating the rebel leader. In a poignant scene, Spartan complains that chasing and collision bad people are okay but if these people are only look for food then it is not okay. Attribution theory was depicted when Dr. Cocteau was dismayed with how his plan turned sour when Phoenix failed to dramatize his orders and instead went on a killing rampage in San Angeles.Evaluation of concept in the movieSpartan was a ace of the olden and he had trouble adjusting to the quality of life in the new San Angeles, he was brought to life again in order to nab an old abominable which was no match for the new San Angeles police force force. This situation already hinted of cognitive dissonance, the presence of a police department who were ill equipped to catch criminals, and the curtailing of freedom of expression in order to keep peace and order in the city.The most memorable example of cognitive dissonance was when Spartan was chasing after a group of rebels who were looking for for food, he thought that these people were really rebels but when he found out that they were only looking for food and was rebelling against the quality of life up in San Angeles than an arms rebellion.The dissonance arose from Spartans belief that he is a good cop chasing after bad guys, when he realized that he was chasing people looking for food, he felt discomfort and tension which resulted to attitude change, and here we see that Spartan tried to understand the rebels and their principles thereby reducing the dissonance. Attribution theory was depicted in Dr. Cocteaus explanation of why Phoenix did not go through the plan to kill the rebel leader immediately. He said that Phoenix was made that way that a criminal would forever and a day be a criminal he failed to say that the lack of police force and the flimsy security measures all contributed to Phoenixs rest period at creating mayhem in the city.ReferenceSchiffman, L. G. & Kanuk, L. L. (2007). Consumer Behavior, 9th ed. Englewood Cliffs, NJ Prentice Hall, Inc.